Description: T are a lot of books out t that show collections of logos. But David Airey™s њLogo Design Loveќ is something different: it™s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly concise language with a minimum of designer jargon Airey gives a surprisingly clear explanation of the process using a wide assortment of real-life examples to support his points. Anyone involved in creating visual ideties or wang to learn how to go about it will find this book invaluable. Tom Geismar Chermayeff & Geismar


Release name: Pearson-Logo.Design.Love.A.Guide.to.Creating.Iconic.Brand.Ideties.2009.RETAiL.EBook-DiGiBook

Size: 8.15 Mb


Features::

Why one logo is more effective than another

How to create their own iconic designs

What sets some designers above the rest

Best practices for working with clients

25 practical design tips for creating logos that last

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